Social media can be a valuable resource when you’re in search of new candidates. The hiring process is tedious and at the end of the tunnel, you want a selection of candidates who will set your e-commerce business up for success. Social media is a free resource that gives you hints about a candidate’s personality and credibility, plus any red flags you should be concerned about. Even though social media is free for anyone to view, you must be careful as an employer to avoid any legal issues.
Taking advantage of social media offers you a few important benefits, which is why more than 70 percent of employers use it as part of the screening process. Social screening offers all the following benefits:
As an employer, you have a legal obligation NOT to base your hiring decision on factors such as gender, ethnicity, age and disability. When you view a candidate’s social media profiles, you may learn more about all these things—and unconsciously form a bias for or against a candidate. This can lead you into dangerous legal waters, as a candidate who feels they have been discriminated against can sue.
It’s helpful, but not a be-all end-all. For example, what happens if the perfect candidate doesn’t use social media? Or if they do, what if they’ve misrepresented themselves to create a specific online persona? It’s possible that social media can give you the wrong impression - and nothing replaces the value of actually meeting a candidate in person during an interview.
When it comes to social screening, should you or shouldn’t you? This is a decision you’ll need to make for your business, and the majority of employers opt in. But if you decide to use social media as part of your screening process, it helps to follow a few key tips:
Though social media can be a valuable resource for your screening process, it’s not a perfect solution. It’s cost effective, but could leave to legal repercussions, and takes some finesse to use it correctly. In the end, your hiring process is entirely up to you, and should include steps that help you find and hire the candidates who help to make your e-commerce business successful.
We’re a staffing partner who specializes in the e-commerce industry. Our experience spans years and our reach spans the globe—all to help you find the perfect candidates. To learn more about us and the staffing services we offer, contact Jarvis Cole today!